Extraordinary Customer Experience
Retail market leaders agree that sales success is increasingly dependent on the unique shopping experience that we can create. Product, price and service quality become the absolute basics – a necessary condition for customer retention.
Their loyalty and willingness to spend more starts with a more engaging and satisfying shopping experience. Multimedia can evoke it, but they have to give much more than just better image quality.
The technology itself is the least important. It is crucial how we use it.
Phygital + CX = Success!
Phygital: the words ‘physical’ and ‘digital’ coin a new word, phygital, denoting digitally performed tasks that were previously done manually.
CX: Customer experience is the sum of all interactions between the customer and the company, in each and every aspect of the purchasing process.
What is the phygital strategy?
Creating a phygital strategy must start with the assessment of the current customer experience. Where do customers encounter difficulties? When do they achieve successes in which you want to invest more heavily? What can be done to better connect physical and digital experiences?
The goal is to create engagement that customers find so easy that it becomes “silent utility.” The effort required to interact with your brand is minimal or non-existent, as it is replaced by an extraordinary consumer experience!
We implement Digital Signage systems – we include Digital Signage in active sales
Nowadays, competition is severe and mark-ups are low. To be successful, retailers need to create a competitive advantage. One way to achieve this is the connected store, where screens, POS terminals, mobile phones and kiosks are no longer stand-alone devices. Instead, they are part of an intelligent system that exchanges information among devices and the shop’s IT network, providing greater customer engagement and a better experience.
The Digital Signage system is:
- an engaging and personalised in-store experience,
- cross-selling of products and promotion of high-margin goods,
- eliminating the costs associated with updating, distributing and adapting print advertising,
- providing real-time data on in-store activity,
- aggregation of data from various sources – connect your DS system with social media, warehouses, points of sale, loyalty programmes, as well as CRM, ERP and POS systems,
- context engine – make your message dependent on weather, geolocation, stock status, sales priority and much more.
We provide LCD screens, LED screens and touch screens
We provide solutions from major manufacturers such as: Hisense, LG and Samsung.
We analyse your space in order to select the optimal solution in terms of the size or brightness of the display. We select the installation system in terms of service speed and quality.
We build personalised solutions – depending on the context of the place:
- free-hanging screens
- built-in screens – with casings and covers
- openframe screens – to be built into furniture units
- touch screens for retail
- touch screens – touch boards
- higher brightness screens (window facing)
- Menuboards
We provide LCD screens, LED screens and touch screens
We provide solutions from major manufacturers such as: Hisense, LG and Samsung.
We analyse your space in order to select the optimal solution in terms of the size or brightness of the display. We select the installation system in terms of service speed and quality.
We build personalised solutions – depending on the context of the place:
- free-hanging screens
- built-in screens – with casings and covers
- openframe screens – to be built into furniture units
- touch screens for retail
- touch screens – touch boards
- higher brightness screens (window facing)
- Menuboards
We integrate SelfService solutions for your needs
We work with the market leaders in self checkout and provide tailor-made solutions. We will design their looks and functionality so that they fit into your business and are compatible with the design of your locations and integrate with your POS, ERP and CMS systems.
We will build a personalised solution according to your expectations as for design and functionality:
- self-service kiosks
- self-service checkouts
- product information points
- wayfinders
- QSR (quick service restaurant) systems for restaurants
- KDS (kitchen desktop system) for restaurants
We help you manage the price category (ESL – electronic shelf label)
We can help you increase sales, reduce category management costs and optimise paper consumption. The integrated module for price list management will allow prices to be automatically managed and the new communication format to be used to support current activities in the product zones and personalised to be consistent with the brand’s visual identity.
Electronic price labels are distinguished by quick installation – the installation is dedicated to shelf systems and removal is done with a easy-to-use tool. The intelligent product location system enables staff to easily identify goods on the shelf and the powerful power supply system ensures 10 years of continuous operation. The result? High cost reduction and trouble-free operation in the long term.
We help you manage the price category (ESL – electronic shelf label)
We can help you increase sales, reduce category management costs and optimise paper consumption. The integrated module for price list management will allow prices to be automatically managed and the new communication format to be used to support current activities in the product zones and personalised to be consistent with the brand’s visual identity.
Electronic price labels are distinguished by quick installation – the installation is dedicated to shelf systems and removal is done with a easy-to-use tool. The intelligent product location system enables staff to easily identify goods on the shelf and the powerful power supply system ensures 10 years of continuous operation. The result? High cost reduction and trouble-free operation in the long term.
Publishing machines – Click&Collect – OmniLocker
Custom pickUpPoint is the best combination of ecommerce channels, physical shops and online applications.
With Omnilocker you will streamline your release and return processes. You will increase the storage space in your shop space.
You will streamline checkout and shorten queues, and make the whole c&c (click and collect) process simple and easy without involving the employees.
R&D
We design and implement non-standard solutions tailored to the needs of a given client. We combine various technologies into one environment to give a new CX quality to our customers. Our projects are characterised by and top quality. Thanks to the teams of people such as electronics engineers, programmers, design thinking and customer journey specialists, we develop and implement unique solutions so far unseen on the market in the context of retail and sales.
If you need to automate the process in retail or want to streamline it, and you do not know what technologies to use or how to do apply them, you have come to the right place – we will figure it out for you.
R&D
We design and implement non-standard solutions tailored to the needs of a given client. We combine various technologies into one environment to give a new CX quality to our customers. Our projects are characterised by and top quality. Thanks to the teams of people such as electronics engineers, programmers, design thinking and customer journey specialists, we develop and implement unique solutions so far unseen on the market in the context of retail and sales.
If you need to automate the process in retail or want to streamline it, and you do not know what technologies to use or how to do apply them, you have come to the right place – we will figure it out for you.
Enrich you surroundings in Audio & Aroma Services
An excellent way to increase sales is to provide appropriate conditions that will be favorable to the customer when making purchases. A properly selected soundtrack or a fragrance note can make the recipient feel comfortable in the store space, what is more, it will stop for longer, increasing the so-called shopping cart.
Positive customer experiences will not only encourage them to visit the retail space again, but also affect the recommendations of the place among friends. We believe that sensory marketing combined with modern technology is the perfect solution that reflects the character of the brand.